As business people we often find ourselves multi-tasking and rushing to meet deadlines and we may forget to express our thanks for a job well done. An expression of appreciation increases the likelihood of the behavior and attitude of the recipient will be reinforced and repeated. Consistent hard work, a good attitude and positive results should be recognized. Too little of a response might seem ungrateful or perhaps even insulting. The right amount will almost guarantee that the good behavior will continue. Never forget the impact of the words "Good Job" will have on someone who truly is deserving. It is a positive remark to both the sender and the receiver.