Every aspect of your company can have an impact on your image.

Some ways to improve a company's image are:

  • Look at every point of contact you have with your customers. Do they convey the image you want to convey?
  • Does the level of your company's community activity provide recognition for the business?
  • Examine how employees add or detract from the image that you hope to convey.
  • Finally, take what you learn and sharpen your activities in these areas.