Every aspect of your company can have an impact on your image.
Some ways to improve a company's image are:
- Look at every point of contact you have with your customers. Do they convey the image you want to convey?
- Does the level of your company's community activity provide recognition for the business?
- Examine how employees add or detract from the image that you hope to convey.
- Finally, take what you learn and sharpen your activities in these areas.